Thewatchchoice

Client:

TheWatchChoice

Services:

Shopify Development, UX Design, Product Photography Integration

Date:

July 2025

Project Brief

UK luxury watch retailer offering pre-owned and new high-end timepieces with trade-in services.

TheWatchChoice is a UK-based luxury watch retailer offering pre-owned and new timepieces from premium brands. Softomars built a bespoke Shopify experience that reflects the exclusivity and trust required in the high-value luxury goods market.

Every detail of the storefront was crafted to convey quality — from high-resolution zoom on product photography to detailed authentication certificates and condition reports integrated directly into each product page.

Project Result

A premium ecommerce experience that elevated the brand's digital presence and established trust with discerning collectors and luxury buyers across the UK.

Premium storefront with 360° product galleries and authentication certificates

Financing calculator for high-ticket items increasing conversion on luxury pieces

CRM-driven personalized outreach boosting repeat collector purchases

Visual Fidelity

97%

Checkout Flow

92%

Product Discovery

94%

Brand Consistency

96%

We developed a custom product page layout featuring 360-degree image galleries, authenticity verification badges, and a financing calculator for high-ticket items — converting browsers into confident buyers.

The platform includes integration with Royal Mail and DPD for tracked insured shipping, Stripe for secure payments, and a CRM layer that enables personalized outreach to repeat collectors based on their brand and style preferences.