Hyjewelry

Client:

Hyjewelry

Services:

Shopify Development, Social Commerce, Email Automation

Date:

October 2025

Project Brief

Online jewelry and DIY craft supply store with global reach centered on the US market.

Hyjewelry is an online jewelry and handcrafted accessories shop built on Shopify. Softomars created a visually stunning storefront that showcases artisan craftsmanship through immersive product photography and storytelling-driven product pages.

The store targets a global audience with multi-currency support, international shipping calculations, and social commerce integrations that drive traffic from Instagram and Pinterest directly to shoppable product collections.

Project Result

A beautiful, conversion-optimized Shopify store that captures the artisan spirit of the brand while providing a seamless shopping experience across all devices and markets.

Editorial-style collection pages blending lifestyle content with product listings

Instagram and Pinterest social commerce integration driving qualified traffic

Automated email flows for abandoned carts and review collection post-purchase

Social Integration

93%

Email Automation

95%

Product Presentation

97%

Cart Conversion

91%

We designed custom collection pages with lifestyle imagery that blends editorial content with product listings, creating an immersive browsing experience that keeps customers engaged and reduces bounce rates.

The Shopify store includes automated email flows for abandoned carts and post-purchase reviews, a lookbook section featuring styled jewelry combinations, and integration with Printful for personalized engraving services.