Altex Romania

Client:

Altex Romania

Services:

Platform Architecture, Backend Development, Performance Optimization

Date:

November 2025

Project Brief

Enterprise-scale digital commerce platform powering one of Romania's largest electronics retailers with millions of monthly visitors.

Softomars partnered with one of Romania’s leading electronics and home appliance retailers to architect and deliver a high-performance digital commerce platform capable of handling millions of monthly visitors and a catalog of over 50,000 products.

The project required building a scalable, resilient infrastructure with seamless integrations to ERP, warehouse management, and payment systems — all while maintaining sub-second page load times during peak traffic events like Black Friday.

Project Result

A robust, enterprise-grade platform that transformed the client's online presence into their primary revenue channel, with significant improvements in conversion rate and customer satisfaction.

Scalable platform handling millions of monthly visitors with sub-second load times

Full ERP, warehouse, and payment gateway integration with zero-downtime deployments

Mobile-first responsive storefront driving 65% of total online revenue

Platform Performance

97%

System Integration

95%

Mobile Experience

92%

Scalability

98%

Our team designed the full system architecture from the ground up, implementing advanced caching strategies, search optimization with Elasticsearch, and a microservices-based checkout flow that ensured zero downtime during high-traffic campaigns.

The platform was delivered with a headless CMS layer for marketing agility, real-time inventory synchronization, and a fully responsive storefront optimized for mobile-first shopping behavior across the Romanian market.